Purchase Indigo Love of Reading Foundation Products


The message Indigo sends to our children by its support is, ‘We care about you. We believe in you. You are important.'

Karin Schmidlechner, Principal, Mary Street Community School, Oshawa, Ontario

Support literacy in our schools by purchasing one of our Love of Reading products

Our blue re-usable bag is strong enough for your purchases and can double as a great eco-friendly gift bag at an affordable price point of $1.99. Other products include the newly designed gift card holders for all occasions in two great formats: sleeve and gift bag with tissue paper! Last but certainly not least is our plush Riley bear—the perfect reading buddy!

Net proceeds from the purchase of Indigo Love of Reading Foundation merchandise go directly towards bringing books and literacy programs to Canadian schools.

Purchase in store

Look for Love of Reading toys, totes, gift wrap and other great gift ideas at Coles, Chapters and Indigo stores near you.

Purchase Online

Scaredy Squirrel Box Set

Scaredy Squirrel Box Set

$ 24.95

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Love of Reading is proud to take the lead in supporting a culture of literacy. We will continue our efforts until every school in Canada has the resources it needs to inspire a love of reading in their young students.

Indigo Books & Music Inc. does not profit in any way from the sale of Love of Reading merchandise. Indigo Books & Music absorbs the costs of the sale, and net proceeds go directly to the Foundation.

The Indigo Love of Reading Foundation is a registered charitable organization established in 2004
to help provide new books and learning materials to Canadian elementary schools in need.