Frequently Asked Questions - General

Why was the Indigo Love of Reading Foundation Established?

The Indigo Love of Reading Foundation was established to address the underfunding of Canadian school libraries and the literacy crisis. Love of Reading provides grants for the purchase of new books and education resources to high-needs elementary schools.

How does the Indigo Love of Reading Foundation raise money?

The Foundation raises money in three ways:

  1. Online or in-store donations
  2. Proceeds from Love of Reading fundraising items at any Indigo, Chapters or Coles book store
  3. Private donations

Fundraising items are the products that generate donations for the Foundation. Examples are:

  • Gift card holders (bags and sleeves)
  • Scaredy Squirrel box set (puppet with book)

Is my donation eligible for Canadian tax credits with an official Business Charitable Registration number?

Yes. For any online donation over $20.00 or over, you will receive a tax-deductible receipt. The Indigo Love of Reading Foundation is a registered charitable organization with the federal government under Business Charitable Registration number 81738 6373 RR0001.

What is the Indigo Love of Reading Foundation’s charitable number?

81738 6873 RR0001

How does the Indigo Love of Reading Foundation work?

The $1.5 million Literacy Fund grant is distributed across the recipient schools. The school's grant is determined by the student population which is why the grant is different for each school. This also ensures each child has the same amount of money invested in them. Each year the grant is broken into two portions:

  • 90% is set up as a corporate account for Love of Reading schools to purchase required books through Indigo, Chapters and Coles
  • 10% is cash and can be used to support creative literacy activities and events

     

    Can my donation go directly to one child or school?

    All donations are added to a collective fund which is distributed among selected Love of Reading schools. If there is a particular school that you believe deserves a Love of Reading grant, please encourage one of the teachers or the school principal to download the online application form (pdf file, 136KB).

    What products are available in Indigo, Chapters, & Coles stores to support the Indigo Love of Reading Foundation?

    Fundraising items are the products that generate donations for the Foundation. Examples are:

    • Gift card holders (bags and sleeves)
    • Scaredy Squirrel box set (puppet with book)

    Does Indigo Books & Music Inc. benefit in any way from the Indigo Love of Reading Foundation?

    No. Indigo Books and Music Inc. does not receive any profits from donations or the sale of fundraising products purchased at Indigo, Chapters or Coles. All cash donations and proceeds of sales go directly to the Indigo Love of Reading Foundation. Indigo donates the profits from designated fundraising products and collects customer donations at its Indigo, Chapters and Coles stores. Indigo also collects donations from its employees through an optional employee payroll deduction program.

    How does Indigo Books & Music Inc. support the Indigo Love of Reading Foundation?

    Indigo Books & Music Inc. donates the profits from designated fundraising products and collects customer donations at its Indigo, Chapters and Coles stores. Indigo Books & Music also collects donations from its employees through an optional employee payroll deduction program.

    How are schools selected for the grants?

    Applications are evaluated based on the criteria outlined in the grant application. Each year we receive hundreds of applications from schools across the country. The applicants have to fulfill a strict set of criteria and must demonstrate:

    • The school is high-needs
    • The Principal’s role in mandating a literacy focus
    • There is currently dedication to literacy even with limited resources
    • The infrastructure is in place (Literacy Committee, volunteers, physical space, etc) to absorb the books if selected as a grant recipient

    The assessment includes pre-screening and evaluations administered by current Love of Reading school principals and input from the Indigo Love of Reading Foundation employees and Heather Reisman, President of the Indigo Love of Reading Foundation.

    I am a teacher or school principal. How can I learn more about applying for a Love of Reading grant on behalf of my school?

    You can learn more about the grant here and download the application form (pdf file, 136KB).

    Which schools have benefited from a Love of Reading grant to date?

    Since 2004, 150 schools from across Canada have been selected as Love of Reading schools, receiving the grant over a three year period. Click here to listen to life-changing calls when we announced the recipients.

    You can view a complete list of the schools selected for 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006 and 2005.

    The Indigo Love of Reading Foundation is a registered charitable organization established in 2004
    to help provide new books and learning materials to Canadian elementary schools in need.